Main Menu

B&B Tractors

B&B Tractors Announce Exciting Rebranding Initiative to Reflect Vision and Growth

June 2023

June 2023

B&B Tractors is thrilled to announce a significant milestone in its evolution with a comprehensive rebranding initiative. The rebranding aims to better align our company’s visual identity, messaging and overall brand strategy with our current vision, values and market position.

As part of the rebranding process, B&B Tractors have undergone an extensive analysis of our brand positioning, market trends and customer feedback. This research has informed a fresh and modern visual identity, including a new logo, colour palette and typography that better reflects the company’s dynamic nature and future-focused approach.

“We are thrilled to unveil our rebranding initiative, which represents an important milestone in our company’s journey” said James Bowring, Managing Director. “Our new brand identity captures the essence of our vision, values and dedication to our customers. It positions us for continued growth and enables us to better connect with our customers in a rapidly evolving market.”

In addition to the visual elements, B&B Tractors are proud to announce a strategic shift into four specialised divisions, namely B&B TractorsB&B MachineryB&B Groundcare and B&B Plant. This structural change reflects B&B Group’s commitment to enhancing customer experience, optimising operations and catering to the unique needs of diverse markets.

The decision to separate the company into distinct divisions comes as a natural progression, allowing for a more focused approach to serving our valued customers.

B&B Tractors will focus exclusively on delivering premium agricultural equipment and related solutions. With an extensive range of farming equipment, B&B Tractors aims to empower farmers, ensuring optimal productivity and efficiency. As the original B&B company, B&B Tractors will continue to be “First in every field” for our customers now and into the future.

B&B Machinery will specialise in providing sales, service and parts support for the full range of Manitou machinery for customers within Lincolnshire and surrounding areas. A new, centrally located, permanent depot is planned and will be based in the Sleaford/Swineshead area. B&B Machinery’s dedicated team and brand-new depot will be focused on “Elevating your farming experience”.

B&B Plant will cater to the construction sectors, offering the full range of SANY machinery. With a deep understanding of the unique requirements of the construction industry, B&B Plant will deliver top-quality solutions that enhance productivity, safety and project success. With B&B Plant and SANY, we are confident we can deliver “Building success, powered by quality”. 

B&B Groundcare will focus on providing professional equipment and solutions for grounds maintenance, landscaping and all related services. From lawnmowers to specialised robotic equipment, B&B Groundcare aims to support professional contractors, private estate owners and domestic users in maintaining pristine outdoor spaces. With a team focused on Groundcare, we will be “Landscaping for the future” by offering the latest equipment and support.

“By separating our company into these four specialised divisions, we are better equipped to meet the specific needs of our customers and ensure a superior experience throughout their journey with us” said Andrew Walker, Group Aftersales Manager. ” Each department will have a dedicated team of experts, allowing us to provide tailored solutions, industry-leading expertise and unrivalled support to our customers.”

The official launch of B&B Tractors, B&B Machinery, B&B Plant and B&B Groundcare will be accompanied by comprehensive marketing campaigns, new websites and dedicated customer support channels.

B&B Group is excited about the future and the opportunities that lie ahead with the rebranding initiative. The company remains committed to driving innovation and providing exceptional customer experiences.

For more information about the rebranding initiative and to stay updated on B&B Group’s latest developments, please visit

Sara Paoloni 

Group Marketing Manager 

07841 624 685